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Agile Marketing Radar

Designed for teams and organizations to assess the strength of their marketing foundation, marketing leadership, their marketing performance and their marketing agility.

Radar Audience

Typically completed by all team members and members of marketing leadership. May be completed by stakeholders of the marketing function (sales, business units, clients of an agency)

Radar Dimensions


Benefits of Utilizing the Radar

  • Consistent definition of the health and agility of the marketing organization
  • Rollup of data across teams to identify trends and where to focus efforts
  • Develop actionable growth plans
  • Measure maturity over time

Suggested Introduction Time for the Radar

  • At the start of a transformation to baseline or at any point in time to baseline; Rollout to teams based on rollout plan

Ongoing Cadence for Using the Radar

  • Every quarter

Radar Facilitation Needs

  • Certified AgilityHealth® Facilitator to facilitate the retrospective, as well as pre-and post-retrospective activities including Manager Debrief (one per 4-5 teams)

Necessary Sessions for Each Radar

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